EXPLAINER VIDEOS
You could be looking to communicate your vision, your values or your strategy to employees. Or you’ve just developed a new product or service, and you want to tell your existing customers in an engaging way, or even generate new leads!
Creating a hand drawn explainer video reaping the added benefits of video marketing can help you achieve these goals!
Let’s look at some stats!
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54% of consumers want to see more video content from a brand or business they support (Hubspot, 2018)
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Video’s are consumers’ favourite type of content to see from a brand on social media (Animoto, 2018)
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66% more qualified leads per year (Optinmonster, 2019)
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In 2022, 82% of the global internet traffic will come from video streaming (Citco, 2019)
Don’t forget the power of visual communication! Combining words and images to help communicate can not only benefit the engagement of your people or customers, but also enhance memory recall of your message - a great way to plant your message seed!
So you’ve decided a hand drawn explainer video is what you
want - great! What’s the process?
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Your Narrative: First thing is to lock down the script - the words you want to communicate. Here it’s important to ensure your specific points are captured along with keeping an eye on the length of the video.
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Storyboard: Once the script is finalised it’s illustrated in parts. The storyboard follows the script in a smooth flow where the illustrations and script work in tandem. The storyboard is shared with you digitally to ensure you’re happy with its progress.
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Making the Video: Once the storyboard illustrations get the green light a videographer will match it all together into a rich animation with a voice artist communicating your narrative.
And here’s what a finalised explainer video looks like…