HELPING AN AGILE CONSULTANCY COMMUNICATE WHAT THEY DO WITH AN EXPLAINER VIDEO
Everyday Agile is a UK based Agile Consultancy headed up by founder Jac Hughes. They work with teams and individuals from a range of industries, providing a unique and personal service that is tailored specifically to their needs. Specialities include Agile Coaching; Agile Consultancy; Agile Training; Product Development & UX/UI Design
This growing business wanted to simplify how they communicate what they do in an engaging and unique way. It was time to move away from the text heavy descriptions and create something which would capture attention and improve their website's home page, their ‘Shop Window’.
We felt that creating a 2-3 minute engaging video, that would be a whistle stop tour of the services on offer would be a perfect way to improve messaging and a great asset to have on a website landing page.
This illustrated animation provides a continuous drawing which transitions from frame to frame, with a voice over narration to work in tandem with the drawings.
It's a process we turned around quickly, Keeping Everyday Agile involved throughout to ensure the messages we were communicating were right on point!
Create the script – This part of the process can be led by the client, led by us, or a mixture of the two. It's fundamental, as it enables the storyboard to be illustrated and provides the narrative for our panel of professional voice over artists. We worked alongside Everyday Agile to create the script utilising our bespoke template designed specifically to help tell the story.
Create a visual story board for approval – Once we’d clarified the script, we worked with Everyday Agile to create a visual storyboard that represented the key messages to be communicated.
Animate and add narration to the video – Once the storyboard is signed-off, we pulled together the animated frames into a complete animation. At the same time we added a professional narrated voice-over with a style of voice that Everyday Agile had chosen from our range of artists. Finally, we sent a copy of the final video for approval prior to providing the video in the format they required for sharing/hosting.
"As a service provider it’s essential that we can explain what we do in simple terms. Having had some feedback along the lines of “we are still not clear what you provide” I thought it needed addressing.
Having worked with Liam many times I knew he was the person for the job. He knows the brand and the simple style I prefer. The process consisted of me brain dumping my ideas, Liam and the team coming up with a script, a few tweaks and they went and did their thing. The result was more than I could have asked for and really aligns with our message.
Who has the time to trawl through a website when it can be explained in a video in the less than two minutes?
Jac Hughes, Founder of Everyday Agile