VISUALLY COMMUNICATING A 5 YEAR PLAN WITH A RICH PICTURE TIMELINE
Novuna (formally known as Hitachi Capital (UK) PLC) is a leading financial services company with over 40 years’ experience providing innovative finance solutions that help consumers and businesses to grow and prosper.
In 2022 Novuna rebranded, and alongside this, wanted to create and build a culture of customer centricity, improving customer contact, relationship management and the move to a mentoring approach. At the same time it was looking to implement a new strategy and communicate it to its own 100+ employees in an engaging way that would drive positive behaviour and mindset changes.
The brief
Previous communications were not impactful with employees and Novuna wanted to move away from detailed low level communications. Now the foundations for the new 5-year plan were in place, it was time to share a clear path for the business that all involved could get behind.
The answer!
After an initial call with the Internal Communications and Engagement Manager, and in partnership with The Big Picture People, the creation of a bespoke, rich picture Discovery Map® was agreed as the answer to help employees to understand the new strategy in a visual format.
The initial preparatory call with Novuna helped understand the organisational Discovery Map narrative and following this, two half-day workshops with the Novuna leadership team took place to develop an understanding of the company history and the strategy.
Delivery
These facilitated workshops (delivered online) enabled us to gather and capture the content for the Discovery Map®.
After the workshop, Novuna received a high-resolution digital version of their Discovery Map® that was eventually printed at a scale that allowed it to be used to line the wall of a busy corridor where it is used to orientate staff to its messages.
The Discovery Map® has been very well received by Novuna and its employees.
“It’s great being able to see it all together,
the fruit of our calls and your hard work!”
Internal Communications and Engagement Manager
CHECK OUT OUR DISCOVERY MAP EXPLAINER VIDEO
Discovery Map® is a Registered Trade Mark of BigPicture Learning Limited